How to generate traffic with backlinks
The backlinks are a factor taken into account for your ranking in the search results. If you want to improve your website’s SEO and get relevant organic traffic, you need to have backlinks – the more backlinks your website has from authoritative domains, the higher your reputation will be in the eyes of Google.
These days, link building does not have a very good reputation, and it is often associated with spamming. But it shouldn’t be, and there are solutions to avoid falling into this trap.
You can build backlinks using smart techniques, without having to spam other sites. If you are in a niche, getting quality backlinks can be a challenge.
Below we’ll see 5 ways to generate traffic with backlinks and to make link building relevant, using ethical strategies.
1. Guest Blogging
Guest blogging remains one of the best ways to get your voice heard on the Internet. You can tap into established audiences and connect with others within your niche. It is a technique for gaining fans on social media, building quality backlinks while driving traffic to your site.
Contrary to popular belief, guest blogging existed long before Google started using backlinks as a ranking factor. Indeed, “guest posts” started when blogging became popular.
Google itself accepts guest contributors on its own blog, so there’s no reason to worry about a penalty, as long as your guest posts aren’t spammy.
If you want to publish an article, it must be of high quality. At least as good as the content you post on your own site, if not better.
2. Appear on directories and review sites
Yes, the directories are out of date, no one consults them anymore… And yet!
Listing your website in online directories is one of the easiest ways to generate traffic from backlinks. Obviously all directories are not created equal and you must ensure the quality of the directories in which you wish to appear. It is recommended to target the reference sites of your industry, as well as the most recognized directories.
Review sites are another great source of traffic. Visitors who consult them have already passed the awareness and consideration phases of the purchasing journey. They have reached the decision-making phase, during which they compare different solutions, brands, etc. This is the perfect time to present your company’s services to them and provide them with the social proof they are looking for: positive customer reviews, an active company that responds to its customers, even dissatisfied ones …
3. Create backlinks with infographics
For a few years now, infographics have been the subject of numerous backlink creations: who has never come across an article containing an infographic, taking care to place a link to the original source?
Important sites like Mashable, The Verge, The Huffington Post are not mistaken and regularly publish infographics: readers love it. Very easy to share, they are widely published on social networks.
If you are not a graphic designer, you can hire someone whose job it is to create graphics on Coder.
4. Make your content known and promoted everywhere
Quality content won’t get external links if no one knows it exists. You need to do your best to find people who are willing to link to your content and share it on social media.
5. Broken links building
This technique involves finding dead outgoing links on a website, notifying the publisher, while providing them with a replacement link (which leads to your site).
This is a very effective technique because it benefits both publishers and anyone looking to increase their number of external links.
Publishers don’t want broken outbound links on their site because they give users a bad experience – they click on a link and expect to find a resource, but come across a 404 page. Also this can have an effect negative on SEO because search bots use these links to understand the relevance and authority of a piece of content. When a link is broken, it doesn’t provide additional context, which can negatively impact its long-term SEO results.
You just need to use tools like Ahrefs or Moz to explore pages or sites that you covet and have dead backlinks on. If you don’t have relevant replacement content, write it down and contact the publisher to offer to replace this broken link with your own.
Backlinks are very useful our website to grow because it helps to drive traffic to our website and increases brand authority. These are some smart techniques to build backlinks without having spam to other sites. Hope you liked this article.